Dressage Working Student

March 1st, 2010

Impulsion Unlimited is searching for a special dressage working student apprentice who is dedicated to horses and desires to rapidly progress in their quest to learn and practice what it takes to be a dressage professional earning a living through horses.

This position is for an aspiring dressage rider or young rider who wants to learn by doing and benefit by learning from people who have invested 22 years training, learning, competing and selling quality dressage horses.

We are committed to providing an opportunity for a real education with riding skills development by participation in the training of many sales horses. You will advance your riding and horsemanship skills at an accelerated rate, and if you choose, Jeff will teach you the art of consultative selling, the application to marketing dressage horses and the “Business” side of the business.

Stall cleaning and other farm chores are part of this position and WE ALL pitch in. We ride 6 days a week. You will have one day off each week and one weekend off per month. We wish this was a country club but it is a working farm and sales facility.
Qualifications Desired:

* A fun pleasant attitude, maturity, energy, and a great sense of humor.
* A willingness to go above and beyond without being told (a self starter)
* Flexibility
* Someone who pays attention to details, takes initiative, and can make decisions
* Non-smoker
* Ability to make a full-time long term commitment to your training- ideally a year or more
* Professional appearance and manner

Horsemanship skills:

* Minimum, very solid dressage basics, ideally ridden 2nd level or above
* Experience riding a variety of horses
* Experience starting and working with young horses
* Experience with Stallions is a plus
* Must have a Calm and Even Personality – Bad Temper with Horses?- Don’t Bother
* Ability to take instruction, retain learning, and apply it when not supervised
* A passion for learning something from every horse and every ride
* Solid References are a must.

Benefits Include:

The ability to train as far as your abilities and the horses can take you under the guidance of a proven FEI Grand Prix rider and trainer on many horses of various levels (starting youngsters – F.E.I. competitors), living arrangement assistance, opportunities to show, possible board for one horse and a small weekly stipend.

Dressage Horse Market Report 4th Quarter

January 28th, 2010


Impulsion Unlimited Dressage Horses for Sale and Representation Winter Newsletter

SUBSCRIBE HERE TO RECEIVE YOUR COPY

Winter Arrives With Snow and Cold Temperatures in Virginia.

Chances are good that it is cold where you are too so we won’t belabor the point

Dear Friends:

This is the second quarterly newsletter since reworking the website to better assist matching buyers and sellers with quality dressage horses. As of today, there are 1,863 of you receiving this email that interacted with us as buyers, sellers, or are friends of Impulsion Unlimited.

Dressage Horse Sales Activity Update 4th Quarter 2009 and Outlook for 1st Quarter 2010

Selling activity was good in 2009 and continued into the first half of the 4th quarter. Sales typically slow down in November and December and begin picking up again in January. So far the trend is continuing into 2010 which is good news considering some people;  believe the economy devastated horse sales in 2009. Our experience is different. Selling time on average is increasing somewhat but quality horses are still in demand in all price ranges.

In the broader market, prices are all over the map and generally fell along with the rest of the economy. We observe the bigger challenge is in the mid-range of the market where many of the Internet sellers were asking way above market prices through the Summer/Fall and then started dropping prices as Winter approached almost as fast as the temperature, sending a false signal to some  buyers that the market is in free fall.

For Sellers:

There are bottom feeders out there including one who recently tried horses here thinking that a good negotiating approach on a well priced 3rd level horse at $25K would be to offer no more than $15K and only with a perfect vet check. We believe as a seller your best approach is be realistic. You shouldn’t have to negotiate very much. SalesCoach911 TIP: Saying upfront you are negotiable on price is the surest way to send the wrong message.

For Buyers:

There are more horses on the market today than last year at this time. This is good news for some and problematic for others. Those that have a clear idea of what they are looking for and have a defined process to get their new horse in the barn will be able to find a good horse at a fair price. On the other hand, there are those taking the approach that they have to look at everything. They will be searching longer and in the end spend lots more time and money.

New Service Announcement:

SalesCoach911.com

Do you need help with marketing your horse on your own or buying your next horse and can’t find or get your professional to help you?

Do you need someone to help you with a negotiation?

Do you need help with pricing, advice on how to do a video or write an ad?

What websites should you use? What about Social Media? Do you need a website for your farm?

Do you need a disinterested party to help you evaluate a video? Help you with what questions to ask a seller?

Do you need help focusing your search to find the right horse while lowering search expenses?

Do you just need someone with an ear to listen?

If you answered yes to one or more of these questions, we would like to hear from you. For the price of a lesson or two you could have access to one on one help from your own personal SalesCoach with over 20 years Corporate and Equestrian sales experience. THE GOAL IS to help you obtain a better outcome, given your situation that pays back many times over. Call Jeff at 540-296-0836 to schedule a short conversation to see if he can help you. Or email jeff.johnson@salescoach911.com

2 of more than 10 Featured Horses in our barn:

Ravelisko:

Gorgeous Amateur Safe 3rd Level EASY to Sit School Master with the Talent to go all the Way!


Ravel is a 1998 solid 3th level 17 hand dark bay imported dutch warmblood sweetheart. He will be a fantastic horse for a FEI Young rider, or an amateur who wants to be competitive.

Ravel is kind, and forgiving of mistakes, and has beautiful gaits that are easy to sit. He is absolutely gorgeous and will stand out in any crowd. He is ready to help you earn your bronze medal and then move ahead to the small tour! He is sound, sane, and a gentleman in all situations. You can’t help but fall in love with this one!

Why go to Europe when he is already here! Hurry, he will not last!

Jorongo Mor:

Internationally Approved Andalusian Stallion: Performance Proven Winner Under Saddle, in Hand, and as a Sire.

Working 2nd Level Amateur Safe Andalusian PRE Stallion 16.1 hands  Jorongo Mor

If your think you need to go to SPAIN, BRAZIL or MEXICO to find a Proven Winning FEI quality Andalusian Stallion, STOP, don’t  book any flights without talking to us FIRST about this incredible opportunity!

PRE Revised 2003 Stallion of Escalera Descent who is a proven winner in the Breed Show stallion classes, in the Dressage Arena in USDF recognized open competition currently working Second Level with  demonstrated clean flying changes and showing talent for collection and Piaffe

Jorongo MOR exhibits the movement  much sought after by the Dressage World allowing him to compete and win against the Warmbloods.

Other Announcements and News:

Jeff’s article on Buying and Selling Horses in Today’s Economy is published in Warmbloods Today Magazine and on the newsstands now. A copy of the article can  be found on our website or better yet get a trial subscription at: www.warmbloodstoday.com

Our relationship with the Virginia Tech Equine Sciences program continues to grow. Dr. Splann, the program director requested Sue to provide opinions of value for the horses to be sold by the breeding program going forward.

We opened up access to our database so that you can complete a form with detailed information about your new horse needs or information about a horse you would like us to consider selling for you. They can be found under the “Horses for Sale” and “Horse Representation” menus.

IMPORTANT Subscription Information:

You have several options with this newsletter subscription in the links below.

Please update your “Preferences” for newsletters. There is a second newsletter for active buyers in the works and the default is set to send it to you. We don’t want to send anything you don’t want to receive. The additional information on the form is purely optional.

Then, we hope you will share the word by forwarding this email to at least one friend.

Best regards and a very successful 2010,

Jeff Johnson and Sue Cooper

Impulsion Unlimited

540-296-0868

http:www.impulsionunlimited.com

Mail info@impulsionunlimited.com

Coaching for Horse Buying and Selling:

January 8th, 2010

Wanted Several  Sellers and Buyers needing results faster to participate in a coaching program test.

Every day people buy and sell  horses regardless of the economy. And, everyday I hear someone say to me how much they hate the process. Buyers hate it. Sellers hate it. Most trainers see it an a necessary evil to getting or keeping clients.

Sue and I buy and sell high quality dressage horses for a living and enjoy a level of success gained through 23 years experience in training, competing and selling horses. Often, other professionals comment that we must be a bit crazy to represent seller’s horses and work with buyers as match makers because of all the emotions and expectations that must be managed throughout the entire process.

Compared to any other sales work  in my professional career selling millions of dollars of products and services and providing training and coaching for 1,000’s sales-people they are right. But, passions and practicality are not always 100%  aligned.  I am passionate about selling and horses.  Everyone who knows me, or has heard me speak on the subject will attest to this fact.

Right now the problem for sellers is that not everyone can afford or wants to send their horse to us or equine a marketing specialist. Additionally, our representation program is at capacity with a waiting list most of the time.

Sellers really need help right now. It is EXPENSIVE to hold on to a horse that needs to be sold waiting and wondering why it isn’t happening.

on the buying side, the time commitment for us and costs associated with buyer representation presents challenges too. It is often not cost effective for Sue to escort buyers to multiple locations and continue to train and market our horses. Importing from Europe is different since we can see many horses in 3 days, usually have 3 clients and the each finds a horse 90% of the time.

SO JEFF, where are you going with all this??????

People I interact with are telling me that we should offer consulting support to horse buyers,  horse sellers and professionals for buying horses, marketing horses,  business management, and sales negotiations.

We decided to launch a small trial offering for equestrians as a service focusing on the most pressing needs first “Buying or Selling your Horse”.

jeff johnsonThe test project will include many of the same skills, tools and knowledge I provide in the corporate world where clients pay up to $3,500 per day for my help as a sales performance improvement expert augmented with everything applicable to your situation we learned about the horse business over the last “Gasp” 23 years.

Before we go on, here are some questions to think about:

For Sellers:

What are my TOTAL costs per day, week, or month to own my horse? I mean everything not just the obvious. Do you know them?

What effect does price have on marketing time,  and how do I decide a price?

What is my strategy to screen potential buyers to weed out losers and how are they screening ME?

What % of value does the average seller needlessly  give away when an offer is made? You will be surprised at the answer.

For Buyers:

How many test rides will it take to find your right match?

How many hours will you spend on the internet?

What role “should”  videos play in your search?

How do/should commissions work and who pays what ?

What % of perfect matches go unmade because of perceived issues at the time of vetting and what questions should be asking the vet verses a trainer?

What is the average cost as a % of purchase price to get your dream horse into your barn?

Knowing yourself and your numbers is the first step to shortening the buying cycle and saving money for other things.

Initially we are looking for 2 serious buyers and 2 serious sellers, who understand and appreciate the value of a trainer and coach as means to getting results in their riding endeavors and want to do the same for a purchase or sale.

We are not going to do this for FREE but will make it very reasonable considering return on investment and will offer a money back guarantee for any session for those selected.

You will receive one on one telephone coaching and email support from an expert. We will talk about your specific needs during a short interview we will schedule at no charge.

If you are interested taking advantage of a great opportunity to save yourself a small fortune buying or selling your horse, take the first step to reaching your goal by emailing jeff.johnson@impulsionunlimited.com or visiting our website www.impulsionunlimited.com

I expect our test group to fill very quickly so do not delay. If you are serious about getting help, email to schedule a time to chat and include your phone number and a couple of times to reach you.

Jeff

Jeff Responds to Email – How to Video a Young Horse for Sale

November 23rd, 2009

Hi – we met at the Pam Goodrich Clinic.

Your website is very informative – I will definitely recommend you folks to anyone looking to sell their horse.

Anyway, I wanted to follow up with you guys – not that I’m in the business of selling horses but since I’m sometimes asked to prepare videos for folks thought it would be helpful to followup our conversation at PG clinic – Also, I have a 3 yo WBx (DW, Holsteiner, TBX) bay white pinto and may have to sell him . Anyway  here are links to some videos I’ve edited.

Thanks for looking – would appreciate any comments, feedback, etc.
Thanks much.


Thanks for your email. Here are a ideas you might want to consider.

My first suggestion with him would be to get him going under saddle before trying to sell him. There are a ton of unbroken 3 y/o’s out there and unfortunately, they are not bringing a lot. I think your investment of time or money to get him started under saddle would pay back very well.

It was difficult from your video to get a good feel for temperament, conformation and basic gaits which are the primary areas as a buyer I would be trying to evaluate.

With an unstarted youngster I would be looking for the following for evaluation:

Temperament

  • Catching/Leading
  • Grooming
  • Aisle Manners (cross ties etc.)
  • Picking Feet
  • Clippers
  • Walk and Trot straight away and to the camera on a lead line
  • Loading on and off a trailer (in standing wraps)
Total length of completed video section should be 3-5 minutes.

Conformation

Still Photograpgy: all shot with a 50mm lens to minimize distortion
  • A nice head and neck shot (braids are recommended)
  • Front
  • Back
  • Side  showing all four legs (open pose) with neck out
  • Closeups of legs: Front, Back and Side
Still Shot of Trot – Usually I take these with the my Nikon but you can also get good shots out of the video editing software if shooting 29 Frames a Second (non-interlaced mode). Most video editing software lets you put still pictures in your video like a slide show (allow 3-5 seconds for each picture.

Movement

  • Walk and trot in a straight line away and back towards the camera.
  • A few minutes of Walk. Trot, Canter in and enclosed area at liberty in wraps.
  • As a 3 year old, I would want to see Walk, Trot and Cantor  both directions on a lunge line at a minimum.

Other information:

  • Introduction Titles
  • Pedigree if that is a selling point
  • Credits including how to reach you for more information

Final Thoughts:

Some people really like lot’s of creative presentation in their videos “slow motion” and other “special effects”. I feel that it is easy to over do it and creates a distraction to the subject matter so I would avoid extreme creativity.

Navigating the Pre-Purchase Veterinary Exam

October 4th, 2009

Navigating the Pre-Purchase Veterinary Exam

By Steve Wolgemuth

Notice:  This article has been published for information purposes only.  Author strongly advises reader to seek out expert advice for their particular situation.

By the time most serious dressage riders find the next “horse of their dreams” they’ve typically invested quite a bit of time, money and emotional energy.

You need a positive plan and realistic expectations.

You’ve found what could be your next dressage horse but before you write that check, conventional wisdom tells you to have a pre-purchase veterinary exam.  This part of the buying process might be an emotionally unpleasant and disappointing experience unless you have a positive plan and realistic expectations.  You may be shocked to hear the high percentage of sales that buyers back out of during the pre-purchase process – following these cases often proves the veterinarian’s caution or the buyer’s concern to be exaggerated as the horse in question goes on to lead a competitive career in dressage.    Turning your back on what could be the best ride of your life because of issues of concern that turn up at the vetting MAY OR MAY NOT BE IN YOUR BEST INTEREST. The purpose of this article is to give you a leg up on navigating the pre-purchase exam so you can make a wise choice.

You are probably going to be working with a veterinarian that you don’t know.

Most of the time buyers find horses that are geographically distant from their own veterinarian.  You are probably going to be faced with finding a veterinarian in a geographic proximity of the horse – and chances are you won’t know this veterinarian.  This can make the situation even more complicated.  Is the veterinarian you choose as thorough as you would like?  If there is something wrong with the horse, will they find it?

Should I use the seller’s veterinarian or choose another one?

The subject that often comes up is, “should I use the seller’s veterinarian or should I find one on my own that is NOT the seller’s normal veterinarian?”  The old school of thought was to NEVER use the seller’s veterinarian because of their alleged conflict of interest.  In other words, they may be tempted to slant their exam in the favor of the seller rather than to protect you, the buyer.

In my experience, there has been a lot of change in that attitude especially among professionals.  Especially in the United States, fear of liability has caused veterinarians to be extremely cautious – ESPECIALLY if they are evaluating a horse that belongs to a regular client.  There is no absolute answer to the question about which veterinarian to use and there are good arguments for both sides.

Two Points of View

Use the Seller’s Veterinarian

  • He or she knows about the horse’s prior health history.
  • If it’s the choice of the owner, chances are its one of the better equine vets in the area.
  • If it’s the seller’s vet, chances are he/she is used to working on sport horses.

Note: Conflict of interest is a non issue because veterinarians are professional enough to understand their obligation to you and their danger of liability.

Use an Independent Veterinarian

  • He or she will likely have a more objective point of view.
  • He/she won’t be tempted to “help” the sale in any way.
  • It will be clearer that the veterinarian is working for you the buyer.
  • The veterinarian will be looking at the horse with a fresh perspective.

Decide which veterinarian to use on a case by case basis.

The way I make this decision is on a case by case basis.  If I don’t feel comfortable with the seller’s integrity I will be much more inclined to look for an outside veterinarian.  In that case, I might use my own veterinarian to recommend a veterinarian in the horse’s geographic vicinity.   When my customers buy a horse in Europe, I’m able to help them by making available the veterinarians that I use regularly over there.

The vets then understand that they’re not working for the seller, and my clients are connected with veterinarians that I happen to know are world class. Many times when professionals come to my farm, they’ll asked which veterinarian I normally use because they assume that it’s the most competent in the area.

That’s who they’ll use in many cases.  I think that’s also because they like the idea of having an insider knowledge of the horse, which my veterinarian can often give them.  Sometimes customers like to use their trainer to help them make this decision.

The seller may want to have a say in who the pre-purchase veterinarian will be.

Keep in mind that the seller may reserve the right to have a say in which veterinarian examines the horse and to what extent.  As a number of veterinarians are now openly admitting that their clients often don’t buy horses after they do a pre-purchase exam, and many veterinarians conduct (what seems to the seller like) a pre-purchase “witch hunt” (as opposed to a practical appraisal of health), sellers are understandably nervous, defensive and selective.  If you encounter this in a seller, don’t assume that he or she is unreasonable or has anything to hide.

Similarly, you may encounter a seller that is unwilling to have a horse hauled to a university or outside clinic for the pre-purchase exam.  The “norm” is quite different in various parts of the country and in Europe as well.  Again, don’t assume that the seller is being unreasonable with this position.  Technology has improved the ability for veterinarians to get great radiographs at a farm location.  Also, many farms have much better places to lunge, ride and do flexion tests than do equine hospitals.

Don’t ask a veterinarian questions about a horse’s suitability for dressage, potential or specific gait analysis unless they’ve had extensive training in these areas.

Some have recommended that the buyer finds a veterinarian that has knowledge and experience in dressage.  Unless the veterinarian has had extensive experience and training in dressage, don’t assume they have enough expertise about a horse’s dressage potential, the specific movements, and biomechanics specific to the sport or temperament requirements.  Use an experienced trainer with specific education and proven expertise in these areas and ask them questions regarding sport.

For that reason, I think that finding a veterinarian that “knows about dressage” can be a dangerous focus.  I have had surprisingly frequent encounters with veterinarians that are eager to speak authoritatively about a horse’s potential for dressage, speaking about biomechanics, conformation and movement when indeed they have had only exposure to dressage sport and no extensive education to draw from on these subjects.

For this reason I would recommend that you don’t ask your veterinarian questions relating to potential, sport suitability and gaits as you may tempt them to answer outside of their realm of expertise.  Ask your trainer or a knowledgeable professional these questions.  Along the same lines, be careful how much veterinary counsel you take from your dressage trainer.

Try to use a veterinarian that has had experience with the type of horse you are vetting.

While I don’t recommend seeking out a veterinary “dressage expert” you should certainly choose one who is familiar with and has had significant field experience with horses in the breed that you are buying.  For instance, there are significant differences of interpretation of vascular lesions of the navicular bone if you ask a veterinarian that has practiced on thoroughbred race horses than those who have looked at warmbloods. Certain breeds have inherent weaknesses and strengths that should have a strong impact on your examination’s focus and your findings.

The unique litigious environment in the USA has changed the way everyone does business – and this is especially true in the medical profession; the veterinary world included. Veterinarians now feel the growing need to protect themselves from legal recourse and receive training on how to do just that.  Sadly, this has created a situation in which American veterinarians have a strong incentive to not act in a way that is working for your purchase. If they err on the side of caution, they’re safe.

This is exasperating to sellers and confusing to buyers.  Understand one thing:  Most veterinarians will rarely “pass” a horse. They will sometimes “reject” a horse but usually only if the horse is clearly unsound on the day of the examination.  Most buyers realize that much.  But what they don’t realize is that there is likely to be some discussion about a bone chip, arthritis, remodeling (or whatever) that will often not have a conclusive resolve.

Many buyers drop the sale at that point because they have the feeling that because there is a discussion about “something” it must mean that there is a problem – because there is a discussion.  That’s especially true for riders that haven’t bought a horse for a few years.



The exam comes at an emotionally difficult time in the sale’s process.

Usually by the time the pre-purchase exam rolls around, you are primed for a big case of buyer’s remorse.  In other words, you may be getting cold feet about your decision.  This might be happening without you even realizing it.  This (typical) emotion only makes it harder to be completely relaxed and lucid when you have to put a veterinarian’s findings in perspective enough to make a decision.  Far too often buyers reject sound horses because thorough veterinarians refuse to advise them “don’t worry about it.  It’s probably not going to be a problem.”

Be prepared to learn about the horse’s imperfections.

Brace yourself for the veterinarian to discover problems but keep in mind that most sound horses have problems.  Expect to hear about any number of issues like: radiographic changes, arthritic changes,  degenerative joint disease, bone spurs, chips, vascular lesions, OCD, heart murmurs, retinal scars and on and on.  In years of selling dressage horses, Graemont, Inc has rarely seen horses without any issues during a pre-purchase exam.  Many clients become upset in learning about these imperfections.

Veterinarians are selling the service of an investigative process and an articulate report of their findings.  If you’re looking for practical advice or assurance, then ask someone who doesn’t stand to be sued by you.

It’s important for you to be prepared for what you typically hear from the veterinarian.  Here’s a paraphrase of what buyers typically hear:

  • “This problem (whatever it happens to be) represents an increased risk (of some sort).”
  • “I cannot guarantee that this won’t give the horse a problem down the road.”
  • “There are more tests that we can do to get more information about this (whatever it happens to be).”
  • “This could be a problem if you ever want to re-sell this horse.”
  • “This may not be a problem now, but later down the road when the horse is asked to work harder…”

Its normal to feel disappointed after the pre-purchase examination as there is no such thing as “perfect in every way”.

Just so you are prepared for what may come, realize that most of the time it is not completely clear to buyers whether or not to make a purchase after the pre-purchase exam.  This is also normal.

It can be upsetting, but don’t be too quick to bale out of the sale if you feel this is a good horse for you.  If you are like most buyers, you had an unspoken expectation or hope of hearing at least an inkling of encouragement, reassurance or promise from your veterinarian.  This is especially true when dealing with a familiar veterinarian with whom you feel a greater “openness.”  Buyers typically assume that their own veterinarian is going to be more generous with their “true assessment” of a horse and not go on a witch hunt to find problems.  Words like “practical, fair, realistic and FRIENDS” come up more often than not in buyers speaking of their own veterinarian.

So it’s quite normal to be at the tail end of the pre-purchase exam and be thinking about not purchasing the horse.  This may or may not be the right decision, but there are some ways to determine what to do next.


Use a variety of factors in deciding whether or not to buy a horse.

What you must realize is that there are often other factors that need to be brought into the picture in deciding whether or not to go ahead with a purchase.  Some of these may be as important or even MORE IMPORTANT THAN THE VETERINARY FINDINGS.  Wise and experienced horsemen use a variety of criteria in deciding whether or not to buy a horse after the pre-purchase exam.

First of all, consider what the horse has done.

Many excellent veterinarians will tell you that the greatest prognosticator of whether a horse will stay sound is his performance history.  If he’s been doing the job for any period of time, chances are he can handle that job, even if his radiographs might not look so good.  It is great if you have past radiographs to compare, so you can see that the horse has been able to work with his “imperfections.”  But don’t get too alarmed if they’ve changed.  Of course they’ve changed.  What do you expect?!?  Horses are like us.   We’re aging and deteriorating – but we’ve still got a lot of performance in us!  It is often helpful to use the horse’s clinical picture and past performance to help you determine the significance of any  imperfections.

A proven performance history is an extremely important factor.

On the other hand, just because a horse has great radiographs and is clinically sound doesn’t mean he’s a sound horse.  How many times have veterinarians seen sound horses that look great on xrays but still are unsound.  A proven performance history is an extremely important factor to weigh in to the decision about the HORSE’S TRUE SOUNDNESS PROFILE and likelihood to keep performing.
Of course, this is more difficult to consider when shopping for a young horse, especially with unbroken horses.  While this is not an entirely safe aspect, it can be helpful to know about the reputation of the pedigree of the young horse.  Any knowledgeable horseperson will tell you that certain bloodlines produce “tough” horses and others produce “unreliable” and “unsound” ones.  You might want to do a little research.

Sound horses are not always the ones that fare well in a pre-purchase exam.

Wise and experienced horse people know that “some horses are prone to be sound and others are not.”  We all have our stories about horses that went on forever.  Of course your goal is to buy a sound horse that will hold up for your intended purpose.  But “sound horses” are not always the ones that fare  well in our standard vet checks, and ones that are not prone to be sound may check out just fine.  That’s where it gets tricky.

Often unsoundness issues pertain to soft tissue.

There are several reasons for this.  One of the biggest reasons is that often unsoundness issues pertain to soft tissue; strains, sprains, tears and bruises. Pre-purchase exams do a “that day” check on how the soft tissue is reacting (using flexion tests, palpations and hoof testers, etc.) and then focus ALOT on xrays.  But radiographs don’t give you a read on soft tissue for the most part.  And nothing in the pre-purchase exam really tells you how the horse will hold up over hard work; and that’s what you REALLY want to know.
Most of the time when a dressage horse is lame it is related to a strained or pulled suspensory ligament, a sprain, bruise, tear or neurological impairment.  Certainly one would argue that arthritis in the lower hock joint is a “dressage disease.” In other words, it’s quite common in dressage horses.  At the same time, it often not a career stopper, is quite manageable; and here again, radiographs often don’t directly correlate to the soundness condition as they should.

Some horses want to be sound.

Another reason is that soundness is strongly determined by a horse’s temperament.  Sound crazy?  Any wise old horseman will agree.  There are some horses that will go three legged lame if the smallest scratch comes their way, while other tough old battle axes will trot along well into their twenties with sidebone, ringbone, bone chips, arthritis and you name it.  Some horses want to be sound and its a factor that you’ll never see in a pre-purchase exam.  It’s a quality  that great horses have and horse masters recognize and appreciate it.


Soundness is something you manage, it’s not something you can just buy.

A third reason that pre-purchase findings often don’t correlate to future soundness is because soundness is something you manage.  It’s not something you can just buy.  There are some barns that never seem to have unsound horses, while others seem to be plagued with trouble.  Turnout is a common area where horses injure themselves by playing.  Many dressage riders don’t understand that a trained horse is extremely fit with incredible muscle strength from all the training gymnastics we put them through.

A well fed horse that is really fit when turned out will often run, buck, twist and play until he sprains something.  You have to be a good enough horseperson to understand what is safest for your horse and then react accordingly.  Many stable managers have a “one system fits all” approach.  For instance they might believe that “every horse needs to be turned out all day,” or dressage horses don’t need turnout on days they’re ridden. Depending on the horse, you may need to be flexible.  One perspective does not fit all horses.

Riding styles have a great affect on soundness.  Correctly training the dressage horse to work with a loose and swinging back is the healthiest biomechanic for the horse’s legs.  Likewise, riders that insist on keeping the horse’s neck up at the expense of the back see more than their share of sore hocks.  This is one of many examples.

An excellent training program is extremely important in keeping a horse sound.

For instance, you would want to keep a riding session quite short if you are working in deeper footing than the horse is used to.  And you might choose to limit how many times in a week you work on extended trot.  Shoeing a horse to land flat (not always possible) can have a very significant impact on long term soundness.  Books could be written about the wisdom of keeping horses sound but make no mistake about it;  soundness is something you manage, it’s not just something you can just buy.  If you’re nervous about buying a horse that might not stay sound, you may wish to put your focus on improving the quality of life you’re going to provide for your horse.

Your intended use should affect your decision.

Consider also your intended use.  In a perfect situation, you would purchase a horse that is already doing what you’ll be expecting of him.  That’s a much safer bet.  If you are probably not going to expect the horse to do as much as he’s been doing in the past, that’s an even safer bet.  If you have a good track record for keeping horses sound, it is also a positive consideration from which to draw encouragement.  Of course the opposite can be true.  You may be wanting to stretch the horse to new limits or buying a just broken horse.  With honest consideration, you may not be so good at managing a horse’s health.  You need to consider these things in your decision.

Assemble a team to help you make your decision.

If you are an amateur or an inexperienced buyer, you may be well served to assemble a team of horse people to help you put it all into perspective and guide you into a decision.  Choose people with a lifetime of experience and remember that nearly every horse person fancies themselves an expert and “a little bit of knowledge is a dangerous thing.” If you know any  wise, older, and very experienced horse people, put them on your jury.

Also, don’t be afraid to get second opinions.  Sometimes university veterinarians can be very helpful.  You may wish to ask your own veterinarian if he has any university contacts to which he/she can refer you for more insights.  Again, don’t look for the 2nd opinion to be any more encouraging.

There are no perfect horses!

The first and last thing to keep in mind is that there are no perfect horses.  If you are looking for a horse without issues, you should probably stay home and buy horse videos instead. Using all the wisdom in the world and with the finest veterinary inspections, you may find yourself owning an unsound horse.  Putting a horse through an extremely thorough veterinary exam does not insulate you from that risk.  Get used to that fact.

If you’re not a risk taker, don’t buy a horse.

Every buyer has their own tolerance level for risk.  Understand that the industry has been extremely unfair to our veterinarians in making them liable for their “recommendations.”  Keep in mind that no one can predict if a horse will stay sound.  Many times horses break the rules.  It is often very difficult to make a risk assessment based on a clinical finding at one particular point in time.

Unfortunately, our litigious society has forced veterinarians to abstain from being as helpful as many otherwise could and would be.  It’s probably too late to change that unless we see some radical changes to our legal system.  Meanwhile, each of us needs to extend grace to our veterinary community, discourage litigation and be willing to bear our own risks.

Use a lot of common sense and borrow from the intuitive capabilities of experts when you make your next purchase decision.  Put this together with the pre-purchase findings, performance history and your own horsemanship abilities to decide on whether or not to write the check.  Sometimes these decisions are made using mainly an intuitive sense.  Sometimes the decision to buy a horse is also a commitment to making the horse work; through medication, management and tlc.

Notice:  This article has been published for information purposes only.  Author strongly advises reader to seek out expert advice for their particular situation.

Frustrated Buyer Speaks Out

September 21st, 2009

The writer of this email found our response helpful. Sue suggested that there are probably many others who may fell the same way and might like to read the commentary.

Hi Jeff,  No, I haven’t found the next horse for me.  I want it all, temperment & athleticness.  But, the asking prices are too high for this amateur owner. I own a beautiful place & take extreme care of my horses.  However, the price tag for a lower level horse, i.e., 2nd-3rd level, has gone crazy.  These prices are the same as for the pro.  Dressage may top-out soon if people (Germans included) do not get realistic with their prices.

This is my hobby, however, I wont compromise for quality.  You were the only one who checked back with me.  I suspect you to be one of the few with integrity.

I’m not spending over $25k, and it had better have the potential for international levels.  I want the simple changes properly trained.  No older than 10-12 yrs old.  Mare or gelding.  No history of colic or founder or suspensory injuries.  A mind for pressure & no taller than 16.1 or 16.2.  I am not big nor strong like an ox!

Thanks for  your email. You sound as if your fit the frustrated buyer profile we see from time to time. I do understand how you might feel this way after reading your email. Sue and I have sold and imported dressage horses for 20 years and worked with many, many buyers and more than one happy owner started out where you seem to be.

You are right we operate from the highest level of honesty and integrity.

There are many reasons that horses end up priced as they do. Some are correct and some are idiotic but we  work within what is rather than what we wish things should be.

Believe me, I wish I had a magic wand but I easily can’t find a horse with FEI ability and the temperament to tolerate an amateur rider making mistakes, ready for 3rd level with clean correct changes and zero issues under $25K.

I can’t breed, raise and train it using Sue’s 20 years of experience  for under 25K and make a profit for our efforts or cover the overhead of the farm even if sold as a 6 year old and we run a very cost efficient operation.

I agree that Dressage may top out soon in America but for a very different reason. People don’t want to pay trainers enough to survive and the quality of training is not good in many cases because in America anyone can call themselves a trainer. The education required to get to where Sue is costs more than a PHD and few people value that knowledge and experience.

As for the German’s; in 2001, I was able to buy a good (not world class) amateur safe horse in the 20K – 30K Euro Range.

I was with the German Oldenburg Inspector, Saturday afternoon here in Virginia and I still can buy a good German trained horse with changes for the same 20K – 30K EUR from about 70 breeders with great reputations in Germany.

The problem is not the Germans, the problem is OUR DEBT. The US dollar is worth a little less than 53 Cents from 2001 levels. Add another $6500 to import and maybe you can see your problem with Germany in a different way. By the way the Germans are already out of the downturn the US caused and sales are at normal levels with other trading partners. They are now selectively importing some of our best horses from US Breeders.

If you are limiting your budget and firm in your criteria for under $25K, you may be looking for a while longer and looking at a lot of junk in the meantime. Using a normal process, you might find 1 in 10 horse suitable to try and then you still have to see if you get along with them  so you will probably be trying about 30 horses and vet 2 or maybe 3.

Add to that the time and cost of the search and you are looking at another 5K to 10K  in time, travel, expenses and commission or daily rate paid to your trainer if you have one working with you.

How do I know this?  I did the same thing for a while looking for horses we could  buy and turn for a profit and I couldn’t make the numbers work because of the costs of sorting through junk and I do this for a living.

If you can  increase the budget to 30K to $35K and buy through a professional focusing exclusively on sales rather than searching backyards, your odds are much better and I would think we could help you find the right horse in 60 days or less.

Please don’t shoot the messenger even if the truth is not what you would like to hear.

Common Courtesy – Do’s and Don’ts for Horse Buyers

August 17th, 2009

List of 10 do’s and don’ts for making horse buying more pleasant for buyer’s and the seller’s.

We will  provide a list of the top 10 do’s and don’t s for Sellers shortly. Buyers here is your chance to participate. email jeff.johnson@impulsionunlimited.com with your do’s and don’ts Read the rest of this entry »

Benefits for Horse Industry in Economic Stimulus Bill

August 8th, 2009
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Written by horsecouncil.org
President Obama has signed into law the Stimulus Bill, which is intended to provide a jump-start to the U.S. economy.  Read the rest of this entry »

Grand Prix Rider Sue Cooper and Jeff Johnson of Impulsion Unlimited are considering a new free training service for dressage riders.

July 22nd, 2009

One of the challenges for many riders is how to overcome a training issue when they don’t have the resources available locally and/or can’t justify the expense for a clinic that could be as much as a thousand dollars for a few rides with a big name clinician. Money is tight for the majority of us today. Read the rest of this entry »

Buying and Selling Dressage Horses in Today’s Economy

July 21st, 2009

How to Navigate the Current Dressage Horse Marketplace

By: Jeff Johnson – Impulsion Unlimited Dressage Horse Sales and Consignments

Things are not quite as awful as the nightly news or newspaper headlines would have us think.  Sure, the economy isn’t exactly thriving, but contrary to the headlines and the talking heads, it’s not a total meltdown. Read the rest of this entry »