Wanted Several Sellers and Buyers needing results faster to participate in a coaching program test.
Every day people buy and sell horses regardless of the economy. And, everyday I hear someone say to me how much they hate the process. Buyers hate it. Sellers hate it. Most trainers see it an a necessary evil to getting or keeping clients.
Sue and I buy and sell high quality dressage horses for a living and enjoy a level of success gained through 23 years experience in training, competing and selling horses. Often, other professionals comment that we must be a bit crazy to represent seller’s horses and work with buyers as match makers because of all the emotions and expectations that must be managed throughout the entire process.
Compared to any other sales work in my professional career selling millions of dollars of products and services and providing training and coaching for 1,000′s sales-people they are right. But, passions and practicality are not always 100% aligned. I am passionate about selling and horses. Everyone who knows me, or has heard me speak on the subject will attest to this fact.
Right now the problem for sellers is that not everyone can afford or wants to send their horse to us or equine a marketing specialist. Additionally, our representation program is at capacity with a waiting list most of the time.
Sellers really need help right now. It is EXPENSIVE to hold on to a horse that needs to be sold waiting and wondering why it isn’t happening.
on the buying side, the time commitment for us and costs associated with buyer representation presents challenges too. It is often not cost effective for Sue to escort buyers to multiple locations and continue to train and market our horses. Importing from Europe is different since we can see many horses in 3 days, usually have 3 clients and the each finds a horse 90% of the time.
SO JEFF, where are you going with all this??????
People I interact with are telling me that we should offer consulting support to horse buyers, horse sellers and professionals for buying horses, marketing horses, business management, and sales negotiations.
We decided to launch a small trial offering for equestrians as a service focusing on the most pressing needs first “Buying or Selling your Horse”.
The test project will include many of the same skills, tools and knowledge I provide in the corporate world where clients pay up to $3,500 per day for my help as a sales performance improvement expert augmented with everything applicable to your situation we learned about the horse business over the last “Gasp” 23 years.
Before we go on, here are some questions to think about:
For Sellers:
What are my TOTAL costs per day, week, or month to own my horse? I mean everything not just the obvious. Do you know them?
What effect does price have on marketing time, and how do I decide a price?
What is my strategy to screen potential buyers to weed out losers and how are they screening ME?
What % of value does the average seller needlessly give away when an offer is made? You will be surprised at the answer.
For Buyers:
How many test rides will it take to find your right match?
How many hours will you spend on the internet?
What role “should” videos play in your search?
How do/should commissions work and who pays what ?
What % of perfect matches go unmade because of perceived issues at the time of vetting and what questions should be asking the vet verses a trainer?
What is the average cost as a % of purchase price to get your dream horse into your barn?
Knowing yourself and your numbers is the first step to shortening the buying cycle and saving money for other things.
Initially we are looking for 2 serious buyers and 2 serious sellers, who understand and appreciate the value of a trainer and coach as means to getting results in their riding endeavors and want to do the same for a purchase or sale.
We are not going to do this for FREE but will make it very reasonable considering return on investment and will offer a money back guarantee for any session for those selected.
You will receive one on one telephone coaching and email support from an expert. We will talk about your specific needs during a short interview we will schedule at no charge.
If you are interested taking advantage of a great opportunity to save yourself a small fortune buying or selling your horse, take the first step to reaching your goal by emailing jeff.johnson@impulsionunlimited.com or visiting our website www.impulsionunlimited.com
I expect our test group to fill very quickly so do not delay. If you are serious about getting help, email to schedule a time to chat and include your phone number and a couple of times to reach you.
Jeff