Wanted Several Sellers and Buyers needing results!
Every day people buy and sell horses regardless of the economy. And, everyday I hear someone say to me how much they hate the process. Buyers hate it. Sellers hate it. Most trainers see it an a necessary evil to getting or keeping clients.
Sue and I buy and sell high quality dressage horses for a living and enjoy a level of success gained through 26 years experience in training, competing and selling horses. Often, other professionals comment that we must be a bit crazy to represent seller’s horses and work with buyers as match makers because of all the emotions and expectations that must be managed throughout the entire process.
Compared to any other sales work in my professional career selling millions of dollars of products and services and providing training and coaching for 1,000′s sales-people they are right. But, passions and practicality are not always 100% aligned. I am passionate about selling and horses. Everyone who knows me, or has heard me speak on the subject will attest to this fact.
Right now the problem for sellers is that not everyone can afford or wants to send their horse to us or equine a marketing specialist. Additionally, our representation program is at capacity with a waiting list most of the time.
Sellers really need help right now. It is EXPENSIVE to hold on to a horse that needs to be sold waiting and wondering why it isn’t happening.
On the buying side, the time commitment and costs associated with buyer representation presents challenges too. It is often not cost effective for me Sue to escort buyers to multiple locations and continue to train and market our horses. Importing from Europe is different since we can see many horses in 3 days, usually have 3 clients and the each finds a horse 90% of the time.
People I interact with are constantly telling me that I should offer consulting support to horse buyers, horse sellers and professionals for buying horses, marketing horses, business management, and sales negotiations.
We decided to launch a service focusing on the most pressing needs when “Buying or Selling your Horse”.
For Sellers: Here are a few questions to ask yourself.
What are your TOTAL costs per day, week, or month to own your horse? Do you know them?
What effect does price have on marketing time, and how do you decide a price?
Do you have a strategy to screen potential buyers to weed out losers and how are they screening you?
What % of the asking price will you needlessly give away when an offer is made?
For Buyers: Here are a few questions to think about if your goal is to own your dream horse in 90 days or less.
How many trips and test rides should it take to find your right match?
What role “should” videos play in your search?
How do/should commissions work and who pays what?
What % of perfect matches go unmade because of perceived issues at the time of vetting and what questions should be asking the vet verses a trainer?
What is the average cost as a % of purchase price to get your dream horse into your barn?
How do you negotiate and when to obtain the best price?
If you are interested saving yourself a small fortune buying or selling your horse, take the first step to reaching your goal by emailing jeff.johnson@impulsionunlimited.com or visiting our website www.impulsionunlimited.com to discussion your situation.
If we both agree that working together is right for you, you will receive unlimited one on one telephone coaching and email support from an expert through the entire buying or selling process.
Jeff
“The Magic is in the Match!”